Melleka Marketing — Full Client Portfolio Update

Total Google Spend

$79,241

Total Meta Spend

$18,866

Total Conversions

3,284+

Notion Tasks

950

Active Clients

Traffic Management Inc (TMI)

Premium

▼

Google Google Ads Performance

Spend

$11,008

Clicks

3,281

Impressions

67,279

Conversions

590

CPA

$18.66

CTR

4.88%

Campaign	Status	Spend	Clicks	Conv	CPA
Brand - A	Enabled	$4,328	757	197	$21.97
General - C	Enabled	$2,387	481	127	$18.80
Leads-Performance Max	Enabled	$2,365	1,295	199	$11.88
Brand - A So-Cal	Enabled	$954	182	25	$38.17
DSA	Enabled	$450	314	28	$16.07
Leads-PMax SoCal	Enabled	$334	138	9	$37.10
Services - B	Enabled	$128	65	4	$31.91
Competitors	Enabled	$62	49	1	$62.13
Total		$11,008	3,281	590	$18.66

Meta Meta Ads Performance

Spend

$3,085

Clicks

7,519

Leads

494

CPL

$6.25

Campaign	Spend	Clicks	Leads	CPL
Grand Rapids - V2	$1,060	3,483	171	$6.20
Columbus - V2	$689	1,377	111	$6.21
Pittsburgh - V2	$525	955	76	$6.91
York - V2	$367	836	61	$6.02
Lexington - V2	$269	546	41	$6.56
TMI \| Retarget	$175	322	34	$5.15
Total	$3,085	7,519	494	$6.25

Gameplan

- TMI is the strongest performing Meta account across the portfolio. $6.25 CPL is exceptional for recruiting leads.
- Google PMax at $11.88 CPA is the workhorse — keep scaling.
- Brand SoCal at $38 CPA needs monitoring — consider pausing if no improvement by end of month.
- Competitors campaign at $62 CPA — very low spend but poor return. Test new competitor copy or pause.
- Auto-optimize enabled for both platforms.

Notion Tasks

Recruiting ad delivery to 50 form fills per city minimum
Send recruit video ads to Meta
10x10 outreach strategy implementation
Pending: Enable auto-optimize for Google + Meta

Sin City Diabetics (GFCF)

Premium

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Google Google Ads Performance

V1 Spend

$109

V3 Spend

$3,077

Total Spend

$3,186

Conversions

CPA

$54.93

Campaign	Account	Spend	Clicks	Conv	CPA
Local PMAX General	V3	$2,684	353	37	$72.53
Local PMAX Expanded	V3	$325	106	9	$36.10
PMAX Website Traffic	V1	$109	44	10	$10.91
Local PMAX Wed & Thurs	V3	$68	95	0	—
Total		$3,186	598	56	$56.89

Meta Meta Ads Performance

Spend

$2,733

Clicks

1,735

Leads

202

Purchases

CPL

$13.53

Gameplan

- Meta driving 53 actual purchases at $51.57 CPA — strong for diabetic supplies.
- V3 Local PMAX "Wed & Thurs" campaign at $68 with 0 conversions — pause if no conv by next week.
- Focus on Get Directions + Phone Calls as primary conversions.
- Walk-in funnel being built in GHL — SMS welcome + reminder sequence in progress.

Notion Tasks

Working: Create Welcome SMS for Walk-in Funnel
Pending: Create Welcome Email for Walk-in Funnel
Pending: Create funnel for walk-ins
Pending: Create 3 SMS snippets reminder (every 30 days)
Pending: Create promotional SMS/email for 6-month inactive customers
Pending: Fix automation errors

Tim Wright Law

Premium

▼

Google Google Ads Performance

Spend

$5,740

Clicks

2,855

Conversions

471

all_conv

CPA

$12.19

CTR

1.58%

Campaign	Spend	Clicks	Conv	CPA
PMAX Local General	$1,684	461	287	$5.87
PMAX Dog Bite/PI	$573	108	23	$24.90
PMAX Slip & Fall	$483	252	12	$40.22
PMAX Car Accidents	$364	444	12	$30.31
Search Motorcycle	$343	95	26	$13.20
Search Car Accident	$286	67	26	$11.01
PMAX Motorcycle	$273	554	8	$34.14
PMAX Truck	$273	200	15	$18.82
Search General Calls	$271	26	9	$30.07
Search Slip & Fall	$264	98	14	$18.86
PMAX Pedestrian	$228	273	11	$20.73
Search Uber/Lyft	$149	39	11	$13.55
Search Truck	$28	12	5	$5.60
Pedestrian Search	$17	5	3	$5.67
Total	$5,740	2,855	471	$12.19

Meta Meta Ads Performance

Spend

$494

Leads

CPL

$35.28

Gameplan

- PMAX Local General is a BEAST — 287 conversions at $5.87 CPA. Keep maximizing budget here.
- Search Truck at $5.60 CPA and Pedestrian at $5.67 CPA — extremely efficient, increase budgets.
- PMAX Slip & Fall at $40 CPA and PMAX Car at $30 CPA need creative refresh or restructuring.
- Meta at $35 CPL for legal is average — test more aggressive injury-focused creative.

St. Joseph Medical (STJ)

Premium

▼

Google Google Ads — Primary Account (L2S)

Spend

$1,404

Clicks

3,050

Conversions

CPA

$29.87

Campaign	Spend	Clicks	Conv	CPA
L2S Focused Search 3/15/26	$453	238	47	$9.64
SJC Dexcom Search	$264	540	0	—
SJM Blood Glucose	$185	393	0	—
PMax General (paused)	$96	361	0	—
PMax Dexcom G7	$66	422	0	—
PMax Libre 3 Plus	$59	151	0	—
PM Brand Focus Ocala	$57	29	0	—
Others (8 campaigns)	$224	916	0	—
Total	$1,404	3,050	47	$29.87

Google Google Ads — V2 Account (Melleka)

Spend

$7,436

Clicks

2,994

Conversions

333

CPA

$22.33

Campaign	Spend	Clicks	Conv	CPA
PMax General	$3,919	1,263	208	$18.84
Search Website Form	$2,629	887	110	$23.90
PMax Sock Promo (paused)	$498	203	16	$31.86
PMax Updated Site (paused)	$272	496	0	—
PMax Updated Site Home	$81	101	0	—
PMax Libre 3 Plus (paused)	$38	44	0	—
Total	$7,436	2,994	333	$22.33

Changes Made This Period:

- Flipped "Call from Website" to biddable=false on V2 (forms only now)

- Paused 9 underperforming keywords ($2,586+ waste on "diabetes management")

- Added 31 negative keywords to Search campaign (coupons, sensors, supplies, comparison terms)

- PMax Libre 3 Plus URLs fixed to homepage

- Budget restructured: PMax $80/day, Search $10/day, Libre $10/day, Remarketing $25/day

- Display Remarketing campaign launched targeting 90-day visitors excluding converters

- Deep dive deck deployed for primary account

Gameplan

- V2 PMax General is the workhorse — $18.84 CPA with 208 conversions. Keep scaling.
- Primary (L2S) account: L2S Focused Search is the only converter at $9.64 CPA.
- 7 PMax campaigns in primary account with $0 conversions — need consolidation.
- Dexcom Search at $264 spend / 0 conversions — investigate and pause low performers.
- Monitor for Zoho CRM offline conversions to appear in L2S account.
- Phase 2: Add new form-focused keywords, test insurance coverage ad copy.

Notion Tasks (13 total)

Create V2 data by age range
Fix disapproved ads
Pending: Kick out young people without Medicare through Zapier
Pending: Upload patient lists to Google/Meta for audience exclusions
Pending: Create simple Meta ads for STJ
Pending: Check analytics and Zoho connection
Pending: Create short videos for ads
Pending: Call Kevin for meeting

Unleash Your Team

Premium

▼

Google Google Ads Performance

Spend

$566

Clicks

3,850

Conversions

1,008

CPA

$0.56

Campaign	Spend	Clicks	Conv	CPA
Search General	$194	145	62	$3.13
PMAX General	$113	3,078	877	$0.13
Leads UYT (paused)	$259	627	69	$3.76
Total	$566	3,850	1,008	$0.56

Meta Meta Ads Performance

Spend

$95

Leads

CPL

$95.38

Gameplan

- PMax at $0.13 CPA is insane — 877 conversions. Likely inflated by micro-conversions, verify action types.
- Search General at $3.13 CPA is solid for VA staffing leads.
- Meta at $95 CPL — not performing. Consider creative refresh or redirect budget to Google.
- NEVER add "insurance" as negative — it's their core industry.

Global Guard Insurance (GGIS)

Premium

▼

Google Google Ads Performance

Spend

$1,063

Clicks

603

Conversions

104

CPA

$10.22

Campaign	Spend	Clicks	Conv	CPA
SRCH Homeowner Insurance	$790	258	75	$10.53
PMAX General	$272	342	29	$9.40
PMAX General #2	$1	3	0	—
Total	$1,063	603	104	$10.22

Meta Meta Ads Performance

Spend

$796

Purchases

CPA Purchase

$71.40

Gameplan

- Google at $10.22 CPA is EXCEPTIONAL for insurance. Scale aggressively.
- PMAX General #2 just launched — give it time to ramp.
- Meta CFP campaigns running — $71.40 per purchase is reasonable for insurance policies.
- Continue heavy California Fire Protection messaging.

LA Photo Party (LAPP)

Premium

▼

Google Google Ads Performance

Spend

$2,092

Clicks

1,142

Conversions

121

all_conv

CPA

$17.29

Campaign	Spend	Clicks	Conv	CPA
PBX 2026 PMax	$602	129	6	$100.25
Sales-PMax-1	$419	317	27	$15.51
Software Ads	$342	182	15	$22.15
PMax Products	$316	222	34	$9.31
Event Services	$168	87	33	$5.10
PMAX CASA	$133	93	6	$21.33
Search MM	$60	33	0	—
Search CASA	$31	59	0	—
Photobooth Search	$21	21	0	—
Total	$2,092	1,142	121	$17.29

Gameplan

- Event Services at $5.10 CPA is the star — increase budget.
- PBX 2026 PMax at $100 CPA is bleeding money — restructure or pause.
- PMax Products at $9.31 CPA is efficient for e-commerce.
- New tasks: Create Sport Event Designs + Sporting Event Google campaign + Software Meta Ads.

Notion Tasks

Pending: Create Sport Event Designs
Pending: Create New Sporting Event on Google
Pending: Create Software Ads for Meta

My Sensual Extensions

Premium

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Google Google Ads Performance

Spend

$5,199

Clicks

5,263

Revenue

$22,370

Purchases

ROAS

4.3x

Campaign	Spend	Revenue	Purchases	CPA
December - New 2025	$1,942	$8,076	30	$64.74
SEPT PMax Landing Page	$970	$4,667	24	$40.41
PMax Valentine (paused)	$659	$2,046	8	$82.37
PMax St. Patrick's	$604	$2,592	15	$40.27
Brand Campaign	$549	$4,021	14	$39.24
SEPT Traffic Landing	$266	$675	4	$66.58
Search General	$208	$740	3	$69.31
Total	$5,199	$22,370	98	$53.05

Meta Meta Ads Performance

Spend

$278

Clicks

14,383

CTR

24.7%

CPC

$0.02

Gameplan

- 4.3x ROAS is strong. St. Patrick's campaign at $40 CPA performing well — keep running.
- Brand Campaign pulling 7.3x ROAS — protect and scale.
- Valentine paused at $82 CPA — good decision.
- Meta at $0.02 CPC and 24.7% CTR is incredible for traffic. Consider testing purchase-optimized campaign.

Go Life Safety

Premium

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Google Google Ads — $481 spend, 682 clicks, 1 conversion

Campaign	Spend	Clicks	Conv
Search General	$179	73	0
PMAX General	$126	567	1
Search BDA & ERRCS Florida	$90	18	0
Search Informational	$86	24	0

Meta Meta Ads — $340 spend, 2 leads at $131 CPL

Gameplan

- Conversion tracking needs fixing — 682 clicks with only 1 conversion is suspect.
- Add Florida Statute compliance messaging (pending client clarification).
- 6 pending Notion tasks: orange branding, t-shirt/logo, video edit, print guide, email automation, Alliance leads.

Freedom Alert / LogicMark

Advanced

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Google Google Ads — $425 spend, 953 clicks, 19 conversions

Campaign	Spend	Clicks	Conv
Search General	$225	325	9
PMAX General	$200	628	10

Meta Meta Ads — $217 spend, 33 leads at $6.58 CPL, 1 purchase

CRITICAL: Google conversion tracking only captures "Begin checkout" and calls — NOT actual purchases. 0 real purchases on Google. Need proper purchase conversion setup.

Gameplan

- Fix purchase conversion tracking on Google ASAP.
- Meta at $6.58 CPL is great for lead gen but only 1 purchase.
- Pending tasks: UGC content creation, TikTok ads launch.

Concord Hair Restoration

Basic

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Google Google Ads — $1,886 spend, 1,173 clicks, 27 conversions

Campaign	Spend	Clicks	Conv
Female Search LA	$322	73	8
Male Search SD	$308	37	1
Male Search LA	$296	74	1
PMax Encino	$281	96	0
Female Search SD	$242	31	0
PMax San Diego	$208	716	0
Female PMax SD	$155	75	8
Male PMax LA	$62	58	9
Male PMax SD	$11	13	0

Gameplan

- Male PMax LA at $6.86 CPA and Female PMax SD at $19.37 — shift budget here.
- PMax Encino ($281, 0 conv) and PMax San Diego ($208, 0 conv) — pause or restructure.
- Male Search SD at $308 for 1 conversion — needs attention.

Fiber Connect / Fiber Sales

Advanced

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Google Google Ads — $840 spend, 365 clicks, 55 conversions

Campaign	Spend	Clicks	Conv
Phone Promo PMax (paused)	$402	153	30
Phone Promo Search #2 (paused)	$247	109	19
AIA Search	$141	64	5
AIA PMax #2	$49	39	5

Meta Meta Ads — $9,938 spend, 468 leads at $21.24 CPL

Gameplan

- Meta is the big spender — $9,938 in 30 days. 468 leads at $21.24 CPL.
- Phone Promo campaigns paused — AIA campaigns now active.
- Pending: Pause Phone Promo texting and relaunch AIA texting promo.

San Diego Parks Foundation (SDPF)

Advanced

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Google Google Ads — $7,173 spend, 641 clicks, 49 conversions

Campaign	Spend	Clicks	Conv
PMAX General San Diego	$5,928	488	31
General Search	$665	80	6
General Search Max Clicks	$579	73	12

Gameplan

- Likely on Google Ad Grants ($10K/mo free). $7,173 spend with 49 conversions.
- PMax getting most budget at $191 CPA — acceptable for nonprofit donations.
- Search Max Clicks at $48 CPA is more efficient — test increasing budget.

Sky Spaces

Advanced

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Google Google Ads — $303 spend, 2,452 clicks, 236 conversions

Campaign	Spend	Clicks	Conv
Lawyer PMax	$148	70	50
Local Visits	$81	2,230	179
Search Office Space FTL	$74	152	7

Meta Meta Ads — $230 spend, 21 leads at $10.92 CPL

Gameplan

- Local Visits getting 179 conversions at $0.45 CPA — incredible foot traffic driver.
- New tasks created: Google + Meta ads targeting Private Offices (already delivered).

Global Staffing Partners (GSP)

Advanced

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Meta Meta Ads — $1,372 spend, 23 leads at $59.65 CPL

Gameplan

- $59.65 CPL is high for staffing. Test new creative angles emphasizing Mexico nearshore advantage.
- Google Ads accounts exist but not actively spending.
- Pending tasks: Check lead notifications, update Zapier automation.

Teledial

Basic

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Meta Meta Only — Philippines Job Recruiting

Meta ads running for job recruitment in Philippines. Historical performance: 119 leads at $0.53 CPL. No Google Ads active. No data pulled this period — check token access.

John Villanueva MD

Basic

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Google Google Ads — $250 spend, 223 clicks, 40 conversions

Campaign	Spend	Clicks	Conv
Voted Super Doctors LA Times	$250	223	40

Gameplan

- $6.24 CPA is excellent for a medical practice. Single campaign running efficiently.
- Google only — no Meta needed at this budget level.

Dave Curtis Music Academy

Basic

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Meta Meta Only — Music Lessons

Meta ads running for music lesson leads. Small budget. No Google Ads active.

Teachertainment

Basic

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All campaigns PAUSED — Spring Tutoring campaigns on both Google and Meta are paused. Waiting for reactivation.

ABTREE - Net 30

SEO

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Google Google Ads — $0 spend this period

PMax campaign exists but $0 spend this period. Primarily SEO client. Multiple Notion tasks related to Google Workspace setup and contact imports.

Melleka Marketing (Our Ads)

Internal

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Google Google Ads — $2,222 spend, 672 clicks, 25 conversions

Campaign	Spend	Clicks	Conv
PMAX General Marketing	$1,804	490	23
$100 Sprint Search	$338	54	2
AI/Automation PMax (paused)	$37	7	0
PMax Local Map (paused)	$33	115	0
Turbo AI $499 Search	$10	6	0

Meta Meta Ads — $29 spend, 219 clicks

Campaign	Spend	Clicks
Turbo AI $499/mo	$27	218
TOLD YOU DAVID AI Marketing	$2	1

Gameplan

- PMax General at $78 CPA for agency leads — acceptable for high-value clients.
- $100 Sprint at $169 CPA — monitor closely.
- Turbo AI Meta at $0.12 CPC is great for awareness but 0 conversions — needs conversion optimization.
- Pending: Edit video from Slack, Vigamore meeting.

Bathtub

SEO Only

▼

SEO only client — no ads running on any platform.